How Google Ads can help you?

A local Canberra creative team that specialise in smart & effective website design to help convert more clients for your business.

It increases leads
and customers

Google Ads is powerful tool for generating leads and brand awareness. If your campaigns are properly set up, it can deliver highly targeted leads straight to your website, opt-in form, or other online platforms.

You get a high
return on investment

Unlike other marketing strategies, Google Ads will only charge you for the ads that people click on. Once you optimise your Google Ads campaigns, you can get a high return on investment, which might be unattainable with other marketing channels.

See fast,
transparent results

Google Ads provide access to a full analytics report, which highlights how your ads are performing. Every month your campaign is running, Google is learning more about your business objectives, campaign and the ideal customers to put your business in front of.

Get quicker results
than with SEO

Whilst search engine optimisation remains the foundation for most top visited sites, Google ads can get you to the top of Google much faster than traditional SEO.

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GOOGLE ADS

Be seen first.

Looking to generate more leads with the help of paid search advertising? Google Ads is the most powerful marketing channel for advertising your business — allowing you to target your customers in the most relevant & specific way. Stay informed and up to date with how your website is performing and the pages your customers enjoy interacting with.
Responsible advertising has never been so easy.

Reports every month.

Each month, you’ll receive detailed reports directly to your inbox, showcasing essential statistics to highlight the overall performance of your Google ads campaign, highlighting your clickthrough rates, search impressions, impression share and costs per click.
Google Specialists in Canberra

Turn Clicks Into Customers
With Google Ads Experts

Google Ads, also known as AdWords, can help you promote your business by raising awareness about your services. The Google Ads accounts are mainly managed and handled by experts to make your brand visible on every platform. Our team is a specialist and is certified in taking qualified leads to get the most out of each click. Otto Media’s Google Ads management services have certified records of enhancing conversion rates and ROI through the good strategies of the PPC approach. Google advertisements can raise your ranking on the website faster than traditional methods, as it might take a lot of time, money, and effort to rank organically. In this case, Google’s algorithms are only meant to reward the best websites with organic results and traffic.

Search Ads Investment Options

Search ads are keyword-driven digital ads. The search term a user enters determines which ads appear on the search engine results page (SERP).
Small Business
Monthly ad spend:
/plus a $300 management fee

1- 1 Campaign
2- 1-3 Adgroups
3- On Page Optimisation
4- Detailed Keyword Research
5- Conversion Tracking Calls, Email & Form submissions
6- Monthly Reporting

Note – 100% of your ad spend is paid to Google

(*Price excludes GST)

Medium Business
Monthly ad spend:
/plus a $400 management fee

1- 1-3 Campaigns
2- 3-5 Adgroups
3- On Page Optimisation
4- Detailed Keyword Research
5- Conversion Tracking Calls, Email & Form submissions
6- Monthly Reporting

Note – 100% of your ad spend is paid to Google

(*Price excludes GST)

Company / Ecommerce
Monthly ad spend:
/plus a $500 management fee

1- 3-5 Campaigns
2- 5-10 Adgroups
3- On Page Optimisation
4- Detailed Keyword Research
5- Targeted Landing Page Design
6- Conversion Tracking Calls, Email & Form submissions
7- Monthly Reporting

Note – 100% of your ad spend is paid to Google

(*Price excludes GST)

OttoMedia’s Google ad plans require upfront payment each month with a minimum commitment of 3 months. After this period, packages automatically renew monthly at the current rate until cancellation by phone or email (30 days notice period required).

Display Ads Investment Options

Display ads help you promote your business (via artwork) when people are browsing online, watching YouTube videos, checking Gmail or using mobile devices and apps.
Small Business
Monthly ad spend:
/plus a $300 management fee

1- 1 Campaign
2- 1-3 Adgroups
3- On Page Optimisation
4- Detailed Keyword Research
5- Conversion Tracking Calls, Email & Form submissions
6- Monthly Reporting

Note – 100% of your ad spend is paid to Google

(*Price excludes GST)

Medium Business
Monthly ad spend:
/plus a $400 management fee

1- 1-3 Campaigns
2- 3-5 Adgroups
3- On Page Optimisation
4- Detailed Keyword Research
5- Conversion Tracking Calls, Email & Form submissions
6- Monthly Reporting

Note – 100% of your ad spend is paid to Google

(*Price excludes GST)

Company / Ecommerce
Monthly ad spend:
/plus a $500 management fee

1- 3-5 Campaigns
2- 5-10 Adgroups
3- On Page Optimisation
4- Detailed Keyword Research
5- Targeted Landing Page Design
6- Conversion Tracking Calls, Email & Form submissions
7- Monthly Reporting

Note – 100% of your ad spend is paid to Google

(*Price excludes GST)

OttoMedia’s Google ad plans require upfront payment each month with a minimum commitment of 3 months. After this period, packages automatically renew monthly at the current rate until cancellation by phone or email (30 days notice period required).

Frequently asked questions about veterinary PPC

Google ads is a pay-per-click (PPC) advertising platform where you pay for each click or impression on your ad. It provides immediate visibility and leads to quick results. SEO (Search Engine Optimisation), on the other hand, focuses on improving your website’s ranking in organic search results through organic growth and optimisation techniques.
Using a Google ads agency brings expertise and experience to your campaigns, often leading to better performance and ROI. Agencies are equipped with the latest tools and strategies, can manage and optimise campaigns more efficiently, and can help navigate complex aspects of PPC advertising.
Google ads operates on a bidding system so that the cost can vary widely based on factors such as industry competition, keyword demand, and ad quality.

Every month, you will receive detailed reports, including:

  • * Number of Clicks
  • * Number of Impressions
  • * Click Through Rate (CTR)
  • * Average Cost per Click
  • * Average Ad Position
  • * Number of Conversions (if applicable)
  • * Cost per Conversion (if applicable)
  • * Total Cost per Campaign
Results can be immediate, but optimising for more effective outcomes will take time for adjustment and data collection.
Success is measured using key performance indicators (KPIs) such as click-through rate, conversion rate, cost per conversion, search impresseion share and return on ad spend (ROAS). Continuous tracking and analysis help understand the effectiveness of the campaigns and over time, will become more profitable for your business.
Google ads allows for detailed targeting, including geographic location, demographic groups, interests, and behaviours, enabling us to reach your specific audience.