At Otto media, Traditional SEO is the Foundation of Getting Found Online
The honest breakdown of Traditional SEO:
What it’s not:
It’s perfect if:
It might not be if:
We’ve designed three packages based on what actually works for different business sizes and budgets. No fluff, no unnecessary extras. Simply what you need at each stage.
Perfect for: Sole traders and small businesses just getting started online.
What you get:
1- Fix the critical issues holding you back.
2- Target 5-10 local keywords that matter.
3- Monthly reporting you can understand.
4- Direct access to our team.
Reality check: This covers the essentials. You won't dominate Google, but you'll stop being invisible.
Perfect for: Established businesses ready to compete seriously online.
What you get:
1- Everything in Starter, plus:
2- Target 20-30 keywords across multiple services.
3- Content strategy and creation.
4- Competitor analysis and opportunities.
5- Building your online authority.
Reality check: This is where real growth happens. Expect steady improvements month on month.
Perfect for: Businesses serious about owning their online space.
What you get:
1- Everything in Growth, plus:
2- Aggressive expansion strategy.
3- Multiple location/service targeting.
4- Digital PR and authority building.
5- Priority support and strategy sessions.
Reality check: This is for businesses ready to invest seriously in growth. Big results, but requires commitment.
Ready to build sustainable growth? Let’s talk about whether traditional SEO makes sense for your business. No pressure, just honest advice about what’s possible.
What you’re probably thinking: “I can’t afford big agency prices, but I need to be found online.”
How we help: Start with the basics that actually matter. Fix what’s broken, target local searches, and get you ranking for terms that bring in customers. No bloated packages, just what you need to compete locally.
What you’re probably thinking: “We’re doing okay, but our competitors keep showing up above us.”
How we help: Time to get serious about SEO. We’ll analyze what your competitors are doing right, find gaps they’ve missed, and build a strategy to overtake them. This is where businesses start seeing real growth.
What you’re probably thinking: “We need to expand beyond our local market.”
How we help: Different game, different rules. National SEO means bigger competition and longer timelines. We’ll be honest about what it takes and whether you’re ready. If you are, we’ll build your authority systematically.
Look, SEO isn’t a one-and-done thing. It’s an ongoing partnership. That’s why we work month-to-month. You should stay because you want to, not because you’re locked in.
We succeed when you succeed. Simple as that.
Not sure where you fit? Let’s talk. We’ll tell you honestly what category you’re in and what makes sense for your situation.
The essentials that matter:
✅ Technical audit (find and fix what's broken).
✅ Track 10 primary keywords + 20-30 supporting ones.
✅ 5 hours of technical fixes monthly.
✅ 1,500 words of SEO content (that's about 2-3 solid pages).
✅ Google Business Profile setup (crucial for local).
✅ 6+ quality backlinks per year (not spammy ones).
✅ Monthly reports you can actually understand.
Reality: This gets you in the game. You'll start ranking for less competitive terms while we build your foundation.
Everything in Starter, plus:
✅ 20 primary keywords + 30-40 tracked.
✅ 8 hours technical work monthly.
✅ 3,000 words of content (4-6 strategic pages).
✅ Local landing pages that convert.
✅ Google Business Profile optimization (not just setup).
✅ 12+ quality backlinks per year.
✅ Competitor gap analysis (find opportunities they missed).
Reality: This is where you start taking market share from competitors. More aggressive, more comprehensive.
Everything in Growth, plus:
✅ 30 primary keywords + 40-50 tracked.
✅ 12 hours technical work monthly.
✅ 4,000 words of content (serious content strategy).
✅ Local Maps optimization.
✅ Heatmap tracking (see how users actually behave).
✅ UX improvements based on data.
✅ 20+ quality backlinks per year.
✅ Geo-grid reporting (track rankings by location).
Reality: This is full-service SEO. For businesses serious about owning their online space.
Commitment: All plans require 6 months minimum. Why? Because SEO takes time and anyone promising instant results is lying. After 6 months, it’s month-to-month.
Early cancellation: There’s a fee if you leave before 6 months. We’ll discuss this upfront so there are no surprises.
Pricing: We’ll provide exact pricing after understanding your needs. No hidden fees, no surprise charges.
Not sure which plan fits? Let’s talk. We’ll assess your situation and recommend what makes sense. Even if that means starting smaller than you thought.
Professional Photography – $1,000 + GST
Corporate Video (2 min) – $2,000 + GST
Social Media Management – From $1,850/month + GST
What you get:
✅ Complete technical audit of your site.
✅ Keyword research and opportunities.
✅ Analysis of 3 competitors (see what they're doing right).
✅ 3 content strategies with actual briefs.
✅ Action plan you can implement yourself.
✅ Video walkthrough explaining everything.
Who it's for: DIY types who want professional guidance but will do the work themselves. You get the roadmap, you do the driving.
What we actually do:
✅ Set up Google Analytics and Search Console properly.
✅ Fix your page titles, descriptions, and headings.
✅ Submit your site to Google correctly.
✅ Get you on Google Maps.
✅ Basic technical fixes (redirects, sitemaps, etc.).
✅ Add your business to local directories.
Who it's for: Businesses with websites that need basic SEO foundations but aren't ready for monthly investment. This won't get you to #1, but it stops you being invisible.
Reality Check: These one-time packages improve your starting position. But they won't deliver ongoing growth. They're like cleaning your car - necessary, helpful, but not the same as regular servicing.
Not sure what you need? Let's talk. We'll recommend what makes sense for your situation and budget.
No dodgy tactics, no shortcuts that'll get you penalized. We've seen too many businesses destroyed by "quick wins" that Google punished later. It takes longer to do things right, but you won't wake up to find your site vanished from search results.
Every month, you'll get a report showing:
1- What we did.
2- What happened as a result.
3- What we're doing next.
4- All in plain English.
We've been doing this for years, which means:
1- We've seen what works (and what doesn't).
2- We know which changes matter (and which are just busy work).
3- We can spot opportunities others miss.
4- We'll tell you when something isn't worth doing.
SEO isn't "set and forget." Google changes things. Competitors adapt. Your business evolves. We monitor everything and adjust strategies based on what's actually happening, not what worked last year.
We don't chase meaningless rankings. We focus on:
1- Quality traffic (people actually looking for your services).
2- Leads that convert (not just random visitors).
3- ROI that makes sense (you should make more than you spend).
The Bottom Line: We’re not here to impress you with jargon or dazzle you with reports. We’re here to help your business grow through SEO that actually works. Everything else is just noise.
Based in Canberra with team members in Melbourne. Fully set up for remote work, so location doesn't matter. What matters is getting results.
